1. Purpose and scope
These standards describe the normal quality framework for Synthex clip production. They are operational targets, not a warranty that every source can achieve identical results. The accepted order, source limitations and plan control the final scope.
2. Source acceptance
- Authorized source provided as a direct MP4 upload or a direct HTTPS MP4 URL.
- One validated source video per campaign; multi-source plans use separate campaigns.
- Speech that is sufficiently understandable for transcription and editing.
- Visual quality adequate for the requested crop and format.
- Enough complete ideas, stories, examples or explanations to stand alone.
- No unresolved rights, safety or acceptable-use concern.
- An active Brand Kit and required production instructions are available before submission.
3. Clip selection
A candidate should communicate a coherent point without depending on missing context. We prefer a complete thought, useful opening, appropriate duration and natural endpoint. Clip capacity is not a reason to include repetition, unfinished claims or fragments that misrepresent the speaker.
- Hook and body should match; the opening must not promise something absent from the clip.
- Cuts should avoid removing necessary qualifiers.
- Speaker attribution and context should remain accurate.
- The closing should feel intentional or support the selected CTA.
4. Audio and transcription
Audio processing may reduce level inconsistency, noise or other correctable issues, but cannot reconstruct information that was not captured. Subtitles are produced from automated transcription and configured review. Proper names, specialist terms and numbers require client confirmation.
- Speech and subtitle timing should be reasonably synchronized.
- Obvious transcript errors found within the plan’s review level are corrected.
- Music or effects, when used, should not materially obstruct speech.
- Clients should provide pronunciation or terminology lists for specialized content.
5. Visual, branding and safe zones
Vertical clips are framed to prioritize the principal subject and readable captions. Templates may use the selected style, brand colors, logo, hook treatment, progress indicators and CTA placement. Platform interfaces vary; no layout is guaranteed to avoid every future overlay.
- Key text should stay within practical safe areas.
- Captions should maintain readable size and contrast on a phone.
- CTA elements should avoid obscuring essential subtitles or faces.
- Branding should be visible without overpowering the message.
- Source limitations may constrain reframing and image quality.
6. Hooks, captions and CTA direction
Copy should reflect the source, audience and selected objective without manufacturing unsupported guarantees. Hooks may be edited for clarity and attention but should not materially change the speaker’s meaning. CTA direction is production copy, not a promise that viewers will act.
Clients are responsible for verifying offer terms, links, prices, deadlines, professional disclaimers and claims before publication.
7. SYNTHEX Production Standard / READY
All paid orders use a baseline Production Standard before a piece is released for client approval. A piece is marked READY only after the applicable staff QA gate is completed.
- Standalone context and a complete thought.
- Clean opening and ending.
- Hook clarity and source consistency.
- Readable subtitles and obvious transcription accuracy.
- Appropriate CTA treatment when applicable.
- Audio synchronization and usable framing.
- Brand consistency.
- B-roll that is relevant when used; no B-roll is required when it would weaken the piece.
Plan clip counts are maximum capacity, not minimum yield commitments. Synthex does not lower the Standard merely to fill a numeric cap.
8. Client decisions, revisions and defects
Client review separates approval, preference feedback and production defects.
- Approve: authorizes the piece to move forward under the selected workflow.
- Not for me / preference: the piece may meet the Production Standard but the client does not want that angle, tone or topic. Preference feedback is recorded separately from a defect and may use the plan's normal creative revision policy where a new version is requested.
- Production issue / defect: a material production problem against the accepted Standard. A confirmed Synthex production defect is corrected and revalidated without consuming the client's included creative revision round.
New source material, a materially different strategy, new language, reshooting, substantial new creative direction or expanded deliverables may require a change of scope.
9. Delivery, approval and managed publishing
Primary review takes place in SYNTHEX Workspace. Nothing is published through the managed workflow without an authorized client approval.
Where the selected plan includes managed publishing and a supported connected platform has passed the applicable operational gate, Synthex may schedule and publish approved assets and record publication state. VERIFIED means the service has supported evidence of the public publication identity or permalink; a successful API request alone is not sufficient.
Third-party platforms can delay, reject, restrict, remove or require reconnection. Synthex supervises the workflow but does not control platform availability or guarantee platform acceptance.
10. Performance boundary
These standards address production quality, not marketing outcomes. A technically sound clip can underperform, and a simple clip can perform well. Views, engagement, leads, sales and revenue are affected by distribution, offer, audience, platform, timing and follow-up.